#ASAEGW, Fundraising, Membership, Social Networking

Super Swap is coming May 15th

What: ASAE’s Greater Washington Super Swap

Where: ASAE Building – Conference Center First Floor

When: Wednesday, May 15, 9:45 am – 2 pm

Why: We are at the halfway point in the year and the time is now to evaluate our value proposition and communication tactics, in order to achieve our 2013 goals. Come to the swap with success stories as well as those that have flopped to share.

How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/10vsPmG

May 15, 2013

9:30 – 2 pm, lunch is included

Join us for an information-packed day as association experts come together to tackle your most pressing issues.

9:30 am Registration opens, networking

10:00 am Welcoming remarks – Jeanette Brown, MBA, Director of Market Development, Society for Vascular Utrasound, Lanham, MD

10:10 – 10:35 am Understanding and Utilizing Unspoken Communication Tactics
Facilitator: Carol Vernon, Certified Executive Coach, Communication Matters

10:45 – 11:10 am Defining Your PERSONAL Value Proposition
Facilitator: Wendy Mann, CAE, Director of Communications, NTCA

11:20 – 11:45 am Defining Your ASSOCIATION’S Value Proposition
Facilitator: Lowell Aplebaum, CAE, Director, Membership & Components, IFMA

11:50 am – 12:35 pm Lunch – Birds of a Feather

12:45 – 2:00 pm – Three Concurrent Sessions

“It was the best of times; it was the worst of times!” Every idea may not be a successful idea but we tend to learn from them. Come to the swap with success stories as well as those that have flopped to share.

Membership Retention: Rock stars and Stink bombs! Membership retention is the lifeblood of any association. The good news and the bad news is that there are a million different tactics you can undertake to retain members. The goal of this session is to get as many good (your good may be someone else’s bad) and bad (your bad may be someone else’s good) membership retention tactics presented in 75 minutes. Join us to share your ideas as well as hear from your membership colleagues.

Presenters: Rhea Steele, CAE, Information Systems and Technology Director, CCSSO Scott Oser, CAE, President, Oser Associates

Fundraising Social media, direct mail, telephone campaigns; the list can go on and on what you have tried and where you have seen success and flops. Come to the table with campaigns that “knocked it out of the park” and those that you learned some valuable lessons from.

Presenters: Jeff Shields, FASAE, CAE, Executive Director, NBOA Brent Mundt, Director of Sponsorship Strategies, MGI

Prepare for the “Summer Slump”
Summer is coming and so is the known “summer slump” in membership communication. Are your members traditionally off in the summer? Is it a slow time for what association offers? Join together and share ideas of what has worked and what has not worked to overcome the seasonal slump.

Presenter: Abner Gonsalves, Director of Marketing, AWOHNN 2:00 pm Super Swap concludes

Membership, Social Networking

ASAE Greater Washington is mixing it up on March 7, 2012

ASAE Greater Washington is mixing it up on March 7, 2012 with a new format for the Superswap.
There will be a “general session” in the morning and three “traditional” 90-minute swaps in the afternoon!
9:30 a.m. Registration opens
10:00 – 11:30 a.m.         > Morning Swaps
The morning session will consist of 3 different Pecha Kucha-styled sessions, 5-10 minute presentations, immediately followed by 20 minutes of conversation facilitated by the speaker.
11:30 a.m. – 12:30 p.m. > Networking Lunch
Power Lunch – Super Swap Style – At the beginning of the day, you will identify topics for discussion at each lunch table. During lunch, you get to choose your favorite topic table. Everyone is free to stay at the same table or visit several different tables.
12:30 – 2:00 p.m.           > Afternoon Swaps
Free & Cheap Tech Tools—What Will You Be Using in 2012?  West Room New technology comes on the market every day. But what is worth your time? Join us for a discussion of new websites, tools and apps that are useful for both nonprofit organizations and your professional life. Attendees are encouraged to bring at least one suggestion for a tool/app or website they have begun using in the last year, and we will have a A/V material available to demonstrate how they work. Moderator: Rhea Steele, CAPM, Council of Chief State School Officers
Making it Rain: How to Drive Non-Dues Revenue Central Room In today’s association climate, dues revenue alone is not enough to maintain a viable, healthy organization. Establishing a range of diverse, sustainable revenue streams is one of the most important issues facing our Associations today. This is certainly a philosophical shift for many groups. This interactive discussion will include a range of non-dues revenue topics including corporate partnerships and membership categories, expositions, meetings, affinity programs and much more. Come prepared to talk about what has and has not worked in your organization. Moderators: Ron Rosenbaum, Sporting Goods Manufacturers Association and Scott D. Oser, Scott Oser Associates
Evolving Membership Models East Room In her book, “The End of Membership as We Know It,” Sarah Sladek argues that associations must shift their thinking and their models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community. How are these three issues affecting your membership? What new membership models are you exploring? Come with your challenges and successes for a discussion around evolving membership models. Moderator: Ms. Barbara J. Armentrout, Marketing General Inc.