What: ASAE’s Greater Washington Super Swap
Where: ASAE Building – Conference Center First Floor
When: Wednesday, May 15, 9:45 am – 2 pm
Why: We are at the halfway point in the year and the time is now to evaluate our value proposition and communication tactics, in order to achieve our 2013 goals. Come to the swap with success stories as well as those that have flopped to share.
How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/10vsPmG
May 15, 2013
9:30 – 2 pm, lunch is included
Join us for an information-packed day as association experts come together to tackle your most pressing issues.
9:30 am Registration opens, networking
10:00 am Welcoming remarks – Jeanette Brown, MBA, Director of Market Development, Society for Vascular Utrasound, Lanham, MD
10:10 – 10:35 am Understanding and Utilizing Unspoken Communication Tactics
Facilitator: Carol Vernon, Certified Executive Coach, Communication Matters
10:45 – 11:10 am Defining Your PERSONAL Value Proposition
Facilitator: Wendy Mann, CAE, Director of Communications, NTCA
11:20 – 11:45 am Defining Your ASSOCIATION’S Value Proposition
Facilitator: Lowell Aplebaum, CAE, Director, Membership & Components, IFMA
11:50 am – 12:35 pm Lunch – Birds of a Feather
12:45 – 2:00 pm – Three Concurrent Sessions
“It was the best of times; it was the worst of times!” Every idea may not be a successful idea but we tend to learn from them. Come to the swap with success stories as well as those that have flopped to share.
Membership Retention: Rock stars and Stink bombs! Membership retention is the lifeblood of any association. The good news and the bad news is that there are a million different tactics you can undertake to retain members. The goal of this session is to get as many good (your good may be someone else’s bad) and bad (your bad may be someone else’s good) membership retention tactics presented in 75 minutes. Join us to share your ideas as well as hear from your membership colleagues.
Presenters: Rhea Steele, CAE, Information Systems and Technology Director, CCSSO Scott Oser, CAE, President, Oser Associates
Fundraising Social media, direct mail, telephone campaigns; the list can go on and on what you have tried and where you have seen success and flops. Come to the table with campaigns that “knocked it out of the park” and those that you learned some valuable lessons from.
Presenters: Jeff Shields, FASAE, CAE, Executive Director, NBOA Brent Mundt, Director of Sponsorship Strategies, MGI
Prepare for the “Summer Slump”
Summer is coming and so is the known “summer slump” in membership communication. Are your members traditionally off in the summer? Is it a slow time for what association offers? Join together and share ideas of what has worked and what has not worked to overcome the seasonal slump.
Presenter: Abner Gonsalves, Director of Marketing, AWOHNN 2:00 pm Super Swap concludes