#ASAEGW, Fundraising, Membership, Social Networking

Super Swap is coming May 15th

What: ASAE’s Greater Washington Super Swap

Where: ASAE Building – Conference Center First Floor

When: Wednesday, May 15, 9:45 am – 2 pm

Why: We are at the halfway point in the year and the time is now to evaluate our value proposition and communication tactics, in order to achieve our 2013 goals. Come to the swap with success stories as well as those that have flopped to share.

How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/10vsPmG

May 15, 2013

9:30 – 2 pm, lunch is included

Join us for an information-packed day as association experts come together to tackle your most pressing issues.

9:30 am Registration opens, networking

10:00 am Welcoming remarks – Jeanette Brown, MBA, Director of Market Development, Society for Vascular Utrasound, Lanham, MD

10:10 – 10:35 am Understanding and Utilizing Unspoken Communication Tactics
Facilitator: Carol Vernon, Certified Executive Coach, Communication Matters

10:45 – 11:10 am Defining Your PERSONAL Value Proposition
Facilitator: Wendy Mann, CAE, Director of Communications, NTCA

11:20 – 11:45 am Defining Your ASSOCIATION’S Value Proposition
Facilitator: Lowell Aplebaum, CAE, Director, Membership & Components, IFMA

11:50 am – 12:35 pm Lunch – Birds of a Feather

12:45 – 2:00 pm – Three Concurrent Sessions

“It was the best of times; it was the worst of times!” Every idea may not be a successful idea but we tend to learn from them. Come to the swap with success stories as well as those that have flopped to share.

Membership Retention: Rock stars and Stink bombs! Membership retention is the lifeblood of any association. The good news and the bad news is that there are a million different tactics you can undertake to retain members. The goal of this session is to get as many good (your good may be someone else’s bad) and bad (your bad may be someone else’s good) membership retention tactics presented in 75 minutes. Join us to share your ideas as well as hear from your membership colleagues.

Presenters: Rhea Steele, CAE, Information Systems and Technology Director, CCSSO Scott Oser, CAE, President, Oser Associates

Fundraising Social media, direct mail, telephone campaigns; the list can go on and on what you have tried and where you have seen success and flops. Come to the table with campaigns that “knocked it out of the park” and those that you learned some valuable lessons from.

Presenters: Jeff Shields, FASAE, CAE, Executive Director, NBOA Brent Mundt, Director of Sponsorship Strategies, MGI

Prepare for the “Summer Slump”
Summer is coming and so is the known “summer slump” in membership communication. Are your members traditionally off in the summer? Is it a slow time for what association offers? Join together and share ideas of what has worked and what has not worked to overcome the seasonal slump.

Presenter: Abner Gonsalves, Director of Marketing, AWOHNN 2:00 pm Super Swap concludes

Computers and Internet, Social Networking

OnLine Bits & Bytes Column: Volunia vies to be the ‘search engine of the futur…

OnLine Bits; Bytes Column: Volunia vies to be the ‘search engine of the future…; Feb. 27, 2012 by Mark Ollig It is being called “an ambitious project” by the Italian computer science professor who created it.


Microsoft Office, Social Networking

Facebook adds Skype-Powered Video calling

Facebook announced a new feature on Facebook using Skype for video calling your Facebook friends.  This feature looks like the Microsoft Lync / OCS that I use in the office to communicate with my co-workers. Maybe Facebook will let you share desktops like you can in live meeting.

One problem with the new service is that you cannot call People on Skype even if you have Skype software loaded on your computer. Facebook video calling is strictly Facebook friend to Facebook friend. And you can’t call Facebook members who are not your friends.

During the announcement, Mark Zuckerburg  talked about how people are willing to share more now and how apps are going to be important.  I wonder if people get tired of sharing so much and having other people so involved in their lives that they stop sharing everything and smaller private groups form. Maybe just on wireless phone networks?

Facebook is banking on the fact that users today do not want to configure things themselves. They prefer to have everything just happen by pushing a button. According to Facebook you won’t need a Skype account to use the new video chat  so  “this is by far the easiest way to get connected by video”.

This is similar to what Bill Gates talked about at Convergence back in 2006 where he said “there is a missing piece of software that we’re working on that takes the idea of who’s trying to get in touch with you, either calling you or sending mail to you, and it makes it very easy for you to say, OK, what group are they in, and so the idea of how you respond to that is context-based, it understands what you’re doing, what device you have, what your calendar looks like. “

We are getting closer to the point where any software component can talk to any other software component, without caring about the language it’s written in or what operating system or what hardware it’s on; as long as it’s connected to the Internet.