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Pokémon Go – Nostalgia for the Millennials 

I am a mom of three and recently my kids all got hooked on the newest craze, Pokémon Go. (It is worthwhile to note my kids are all between the ages of 24 and 30 years old.) It’s so funny to see them excited over the very same characters that gave them a huge thrill when they would wait in line at the game store for a new pack of Pokémon cards between 8 and 13 years old. The way their eyes would light up at the glimpse of a holographic card as they opened the pack was the same I see when there is a Pikachu in the front yard now, and the very same disappointment and quick dismissal of cards they’ve already collected appears when they see it’s just a zubat flying by the Starbucks and turn their phone down and return to conversation.

I imagine they feel a lot of the same nostalgia as they meet up with friends and compare stats, then battle for power over their local hotspots. They joined different teams (just as they had different color versions of the game growing up) and are now battling to keep the gyms at their home and work under their teams control.  As they grew up playing this game, with tiny Pokemaster digital creations in their Gameboys, they all had the same wish- that it could be REAL. Despite the TWENTY years that have now passed, the child inside of them is unbelievably delighted to finally be given the chance to make their childhood dream come true. They proudly roam the streets waiting for a rare Pokémon to pop up, shouting to fellow players when there is a Scyther just down the street. My daughter even dropped a Pokémon off at the gym at her brother’s work after hours on her way home from a meeting for him to battle in the morning.

My daughter went out Monday night to celebrate her birthday and was shocked to see the usually quiet streets milling with people. One glance at the Pokémon App explained it all, she saw that there were three pokestops at the waterfront with lures drawing all of these people. She went inside and after an hour left to walk to another establishment and along the walk encountered no less than 100 people with new friends and old, catching and battling their Pokémon’s. Quick tip: Ben and Jerry’s at the waterfront of Old Town, Alexandria is a gym, and a highly competitive one apparently. As she walked through she heard excitement, joy, and friendly banter which was so incredibly refreshing after how heavy this world has become. She ran into old friends who she rarely sees and with the simple act of pulling out her phone she made new ones.

Industry experts have been trying everything they can think of to attract and engage the Millennials and it seems to be that Nintendo has found a hook. They are giving them a unique way to link up with one another and leave their assumed social circles to interact, combining it with some of their favorite things; true social engagement, nostalgia (reminiscing about their childhood), and technology.

Technology used for meeting up and connecting has been attempted by different dating apps like Tinder and Bumble, and when the craving for new friendships was recognized Bumble BFF was released to encourage non-romantic meet-ups. We saw the true foreshadowing of augmented reality entertainment with the incredible surge Snapchat saw after introducing their filters, giving people a chance to meet up with friends and swap faces with one another (or their pet) with hilarious results. Seeing the next step in augmented reality have amazing success, companies will look even more to augmented reality in their creations in the near future.

 

ASAE’s Greater Washington Network and the Technology Section Council Happy Hour.

Who:  There are 8,000 members in ASAE’s Greater Washington Network. It’s a mix of association professionals at all levels and those who work with them.

What: ASAE’s Greater Washington Network and the Technology Section Council Happy Hour.

Where:  Virtue Feed & Grain – 106 S. Union Street, (571) 970-3669 – A short walk from the King Street Metro

When: Tuesday, May 7 from 5:00-7:00p.m

Why: Spring is here and what better way to celebrate than an ASAE Happy Hour with your peers.

How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/14WmyH3

 

Virtue Feed & Grain – http://virtuefeedgrain.com/

 

Hope to see you there!

Super Swap is coming May 15th

What: ASAE’s Greater Washington Super Swap

Where: ASAE Building – Conference Center First Floor

When: Wednesday, May 15, 9:45 am – 2 pm

Why: We are at the halfway point in the year and the time is now to evaluate our value proposition and communication tactics, in order to achieve our 2013 goals. Come to the swap with success stories as well as those that have flopped to share.

How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/10vsPmG

May 15, 2013

9:30 – 2 pm, lunch is included

Join us for an information-packed day as association experts come together to tackle your most pressing issues.

9:30 am Registration opens, networking

10:00 am Welcoming remarks – Jeanette Brown, MBA, Director of Market Development, Society for Vascular Utrasound, Lanham, MD

10:10 – 10:35 am Understanding and Utilizing Unspoken Communication Tactics
Facilitator: Carol Vernon, Certified Executive Coach, Communication Matters

10:45 – 11:10 am Defining Your PERSONAL Value Proposition
Facilitator: Wendy Mann, CAE, Director of Communications, NTCA

11:20 – 11:45 am Defining Your ASSOCIATION’S Value Proposition
Facilitator: Lowell Aplebaum, CAE, Director, Membership & Components, IFMA

11:50 am – 12:35 pm Lunch – Birds of a Feather

12:45 – 2:00 pm – Three Concurrent Sessions

“It was the best of times; it was the worst of times!” Every idea may not be a successful idea but we tend to learn from them. Come to the swap with success stories as well as those that have flopped to share.

Membership Retention: Rock stars and Stink bombs! Membership retention is the lifeblood of any association. The good news and the bad news is that there are a million different tactics you can undertake to retain members. The goal of this session is to get as many good (your good may be someone else’s bad) and bad (your bad may be someone else’s good) membership retention tactics presented in 75 minutes. Join us to share your ideas as well as hear from your membership colleagues.

Presenters: Rhea Steele, CAE, Information Systems and Technology Director, CCSSO Scott Oser, CAE, President, Oser Associates

Fundraising Social media, direct mail, telephone campaigns; the list can go on and on what you have tried and where you have seen success and flops. Come to the table with campaigns that “knocked it out of the park” and those that you learned some valuable lessons from.

Presenters: Jeff Shields, FASAE, CAE, Executive Director, NBOA Brent Mundt, Director of Sponsorship Strategies, MGI

Prepare for the “Summer Slump”
Summer is coming and so is the known “summer slump” in membership communication. Are your members traditionally off in the summer? Is it a slow time for what association offers? Join together and share ideas of what has worked and what has not worked to overcome the seasonal slump.

Presenter: Abner Gonsalves, Director of Marketing, AWOHNN 2:00 pm Super Swap concludes

SharePointPower – free 2013 site to try

SharePointPower – free 2013 site to try.

SharePointPower – free 2013 site to try

SharePointPower – Trying out the site so I can play with SharePoint 2013 – looks good so far and it is free.
http://www.sharepointpower.com/Pages/default.aspx

Unleash the power of SharePoint
What you get:

Free unlimited SharePoint Site Collections and Subsites
Total 1GB Storage Space
Upto 10 Users to collaborate with
200 Alerts
SharePoint 2013 Enterprise Features
Available to you in 20 Languages
SharePoint Power brings you the ease of having your own SharePoint 2013 sites for the purpose of learning, training and showcasing your work to the world. It is hard to stand up your own SharePoint environment in order to get started on the platform. With SharePoint Power you get your own Tenant Administration site that gives you full control on your site collection administration and permission aspects.

They have Getting started guides for:
Beginners, Developers, Administrators, Power Users, Organizations and Evaluaters.

I am trying out the Power User first.

Pretty excited because I haven’t had time to look at 2013 yet and have to start thinking about budgeting for upgrade in 2014.

Super Swap (Six Idea Swaps in One Day) Wednesday, February 20, 2013

Super Swap (Six Idea Swaps in One Day)  Wednesday, February 20, 2013

http://www.asaecenter.org/Education/EventDetail.cfm?ItemNumber=242362

ASAE Super Swap, Wednesday, February 20 at ASAE Headquarters

9:30 – 12:30    Air walls open for one large meeting room

9:30      Registration opens

10:00   Welcoming remarks

Barbara Armentrout, Marketing General Incorporated

Facilitators will collect suggestions from the audience on topics/questions participants want addressed throughout the day.

10:05 – 11:45 a.m. – Facilitated Discussions Focus on Dealing with Change

10:05 – 10:35 a.m. – Personal Development during Organizational Change.

Change can wreak havoc, or it can present an opportunity to re-assess strengths and determine direction. Do you have a plan to follow in case of upheaval, such as when the boss or client decides to go in a new and/or different direction? Or it’s a new boss? In this first segment we’ll explore:

– What “personal development” means.

– Why organizational change triggers a greater need for personal development.

– How we address our needs for development.

– When we should explore our options.

Bring your insights and experiences to this discussion.
Facilitator: Joan Eisenstodt, Chief Strategist with Eisenstodt Associates LLC, Washington DC

10:45 – 11:10 a.m. – Crazy Membership Ideas to Stay in the Black

Many associations are exploring or enacting creative ideas to fill the revenue gaps that opened in recent years. Some are changing from individual membership organization to trade/corporate membership; some are offering a la carte member dues; some are trying other strategies. We’ll talk about the options and potential pros and pitfalls.

Facilitators: KiKi L’Italien, President, Amplified Growth Inc., Alexandria, VA, and Lowell Aplebaum, Director, Membership & Councils, International Facility Management Association, Gaithersburg, MD

11:15 – 11:45 a.m. – Keep Calm and Carry On.

As associations (and everyone) come to grips with Fiscal Cliff realities, we will have a State of the Association Industry review and predictions. Discussions will continue as we break for a networking lunch.
Facilitator: Greg Melia, Chief Membership & Volunteer Relations Officer, ASAE: The Center for Association Leadership

11:45 a.m. – 12:45 p.m. – Lunch and Table Discussions

Jeanette Brown, MBA, Director of Market Development, Society for Vascular Ultrasound, Lanham, MD, delivers information about Open Space and Birds-of-a-Feather lunch arrangements; buffet lunch is served in the pre-function space.

12:30   Air walls are closed to create 3 meeting spaces for the afternoon

12:45 – 2:00 p.m. – 3 Concurrent Swaps Offer Deeper Dives into Organizational Change Topics

Trade Association Focus: A deeper dive into issues specific to trade associations including nurturing relationships with gatekeepers; improving membership awareness beyond the gatekeeper; effective renewal and membership acquisition strategies for trade associations.

Facilitator: Ron Rosenbaum, Senior VP Marketing & Business Development, Sports & Fitness Industry Association, Silver Spring, MD

Panelist: Tori Liu, Director of IS & Communications, Global Cold Chain Alliance, Alexandria, VA

Non-Dues Revenue Strategies: A deeper dive into the many options available to supplement dues revenue and how to decide which revenue stream (or streams) best serve your association and your needs.

Facilitator: Scott Oser, Principal, Scott Oser Associates, North Potomac, MD

Panelist: Carleigh Gordon, VP Sales, Genius Avenue, Phoenix, AZ.

Risk Management: It’s not just for hurricanes! A deeper dive into pro-active risk management for associations, ranging from preparing for weather issues that could tank your annual meeting to staffing crises when other groups recruit your star talent. How can your association develop a pro-active risk mindset that allows you to be agile when opportunities are presented?

Facilitator: MariAnne Woehrle, Senior Director of IT, Cable and Telecommunications Association for Marketing, National Harbor, MD

Panelists: Carol Hodes CAE, Executive Director, Knowledge Management and Carrie Rawn, Director, Conferences and Meetings, National Institute of Governmental Purchasing, Herndon, VA; Joan Eisenstodt, Chief Strategist, Eisenstodt Associates LLC, Washington DC.

 

2:00 pm           Super Swap concludes

Join ASAE and MultiView, Inc., in celebrating the holiday season at the Yule Rock Holiday Party on December 13, 2012! Bring your holiday cheer and enjoy great networking opportunities with other association professionals

Join ASAE Greater Washington and MultiView, Inc., for the biggest event of the holiday season: the Yule Rock Holiday Party!

The event will begin with an hour of light entertainment and exceptional networking opportunities at the world renowned Hard Rock Cafe in downtown Washington, D.C. Be ready to enjoy an amazing band, starting at 7:00 p.m. Delicious hors d’oeuvres and an open bar will be available.

ASAE would like to thank MultiView, Inc., for their generous sponsorship of this entire fantastic event.

Register now!

December 13, 2012 | 6:00 – 10:00 p.m.
6:00 – 7:00 p.m. Yule Network Hour
7:00 – 10:00 p.m. Yule Rock

Hard Rock Cafe 
999 E St NW
Washington, DC 20004