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Your members are the association. Every so often, step back from your work and look at your Association as if you were one of your members. What would you tell them?
Management and human relations:
“The challenge for management is on how to integrate people so that they are inspired to work together effectively, with economic, social and psychological satisfaction.”
How do you integrate, motivate, encourage and develop a social atmosphere in today’s economic environment where people are expected to do more with less.
Ambivalence toward authority: People like freedom but feel lost if if they have too much – They need protection but not interference.
“Manager should minimize frustration, create conditions where people will accept authority with enthusiasm and no resentment.”
Lay down rules, set goals and seek to indoctrinate subordinates for organizational objectives – delegation.
The best manager is one who is sensitive to the needs of each situation and adjusts his Management Style.
Who: There are 8,000 members in ASAE’s Greater Washington Network. It’s a mix of association professionals at all levels and those who work with them.
What: ASAE’s Greater Washington Network and the Technology Section Council Happy Hour.
Where: Virtue Feed & Grain – 106 S. Union Street, (571) 970-3669 – A short walk from the King Street Metro
When: Tuesday, May 7 from 5:00-7:00p.m
Why: Spring is here and what better way to celebrate than an ASAE Happy Hour with your peers.
How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/14WmyH3
Virtue Feed & Grain – http://virtuefeedgrain.com/
Hope to see you there!
What: ASAE’s Greater Washington Super Swap
Where: ASAE Building – Conference Center First Floor
When: Wednesday, May 15, 9:45 am – 2 pm
Why: We are at the halfway point in the year and the time is now to evaluate our value proposition and communication tactics, in order to achieve our 2013 goals. Come to the swap with success stories as well as those that have flopped to share.
How: Here’s your shortened link to get more information, for tweeting, LinkedIn posting, etc. http://bit.ly/10vsPmG
May 15, 2013
9:30 – 2 pm, lunch is included
Join us for an information-packed day as association experts come together to tackle your most pressing issues.
9:30 am Registration opens, networking
10:00 am Welcoming remarks – Jeanette Brown, MBA, Director of Market Development, Society for Vascular Utrasound, Lanham, MD
10:10 – 10:35 am Understanding and Utilizing Unspoken Communication Tactics
Facilitator: Carol Vernon, Certified Executive Coach, Communication Matters
10:45 – 11:10 am Defining Your PERSONAL Value Proposition
Facilitator: Wendy Mann, CAE, Director of Communications, NTCA
11:20 – 11:45 am Defining Your ASSOCIATION’S Value Proposition
Facilitator: Lowell Aplebaum, CAE, Director, Membership & Components, IFMA
11:50 am – 12:35 pm Lunch – Birds of a Feather
12:45 – 2:00 pm – Three Concurrent Sessions
“It was the best of times; it was the worst of times!” Every idea may not be a successful idea but we tend to learn from them. Come to the swap with success stories as well as those that have flopped to share.
Membership Retention: Rock stars and Stink bombs! Membership retention is the lifeblood of any association. The good news and the bad news is that there are a million different tactics you can undertake to retain members. The goal of this session is to get as many good (your good may be someone else’s bad) and bad (your bad may be someone else’s good) membership retention tactics presented in 75 minutes. Join us to share your ideas as well as hear from your membership colleagues.
Presenters: Rhea Steele, CAE, Information Systems and Technology Director, CCSSO Scott Oser, CAE, President, Oser Associates
Fundraising Social media, direct mail, telephone campaigns; the list can go on and on what you have tried and where you have seen success and flops. Come to the table with campaigns that “knocked it out of the park” and those that you learned some valuable lessons from.
Presenters: Jeff Shields, FASAE, CAE, Executive Director, NBOA Brent Mundt, Director of Sponsorship Strategies, MGI
Prepare for the “Summer Slump”
Summer is coming and so is the known “summer slump” in membership communication. Are your members traditionally off in the summer? Is it a slow time for what association offers? Join together and share ideas of what has worked and what has not worked to overcome the seasonal slump.
Presenter: Abner Gonsalves, Director of Marketing, AWOHNN 2:00 pm Super Swap concludes
Super Swap (Six Idea Swaps in One Day) Wednesday, February 20, 2013
ASAE Super Swap, Wednesday, February 20 at ASAE Headquarters
9:30 – 12:30 Air walls open for one large meeting room
9:30 Registration opens
10:00 Welcoming remarks
Barbara Armentrout, Marketing General Incorporated
Facilitators will collect suggestions from the audience on topics/questions participants want addressed throughout the day.
10:05 – 11:45 a.m. – Facilitated Discussions Focus on Dealing with Change
10:05 – 10:35 a.m. – Personal Development during Organizational Change.
Change can wreak havoc, or it can present an opportunity to re-assess strengths and determine direction. Do you have a plan to follow in case of upheaval, such as when the boss or client decides to go in a new and/or different direction? Or it’s a new boss? In this first segment we’ll explore:
– What “personal development” means.
– Why organizational change triggers a greater need for personal development.
– How we address our needs for development.
– When we should explore our options.
Bring your insights and experiences to this discussion.
Facilitator: Joan Eisenstodt, Chief Strategist with Eisenstodt Associates LLC, Washington DC
10:45 – 11:10 a.m. – Crazy Membership Ideas to Stay in the Black
Many associations are exploring or enacting creative ideas to fill the revenue gaps that opened in recent years. Some are changing from individual membership organization to trade/corporate membership; some are offering a la carte member dues; some are trying other strategies. We’ll talk about the options and potential pros and pitfalls.
Facilitators: KiKi L’Italien, President, Amplified Growth Inc., Alexandria, VA, and Lowell Aplebaum, Director, Membership & Councils, International Facility Management Association, Gaithersburg, MD
11:15 – 11:45 a.m. – Keep Calm and Carry On.
As associations (and everyone) come to grips with Fiscal Cliff realities, we will have a State of the Association Industry review and predictions. Discussions will continue as we break for a networking lunch.
Facilitator: Greg Melia, Chief Membership & Volunteer Relations Officer, ASAE: The Center for Association Leadership
11:45 a.m. – 12:45 p.m. – Lunch and Table Discussions
Jeanette Brown, MBA, Director of Market Development, Society for Vascular Ultrasound, Lanham, MD, delivers information about Open Space and Birds-of-a-Feather lunch arrangements; buffet lunch is served in the pre-function space.
12:30 Air walls are closed to create 3 meeting spaces for the afternoon
12:45 – 2:00 p.m. – 3 Concurrent Swaps Offer Deeper Dives into Organizational Change Topics
Trade Association Focus: A deeper dive into issues specific to trade associations including nurturing relationships with gatekeepers; improving membership awareness beyond the gatekeeper; effective renewal and membership acquisition strategies for trade associations.
Facilitator: Ron Rosenbaum, Senior VP Marketing & Business Development, Sports & Fitness Industry Association, Silver Spring, MD
Panelist: Tori Liu, Director of IS & Communications, Global Cold Chain Alliance, Alexandria, VA
Non-Dues Revenue Strategies: A deeper dive into the many options available to supplement dues revenue and how to decide which revenue stream (or streams) best serve your association and your needs.
Facilitator: Scott Oser, Principal, Scott Oser Associates, North Potomac, MD
Panelist: Carleigh Gordon, VP Sales, Genius Avenue, Phoenix, AZ.
Risk Management: It’s not just for hurricanes! A deeper dive into pro-active risk management for associations, ranging from preparing for weather issues that could tank your annual meeting to staffing crises when other groups recruit your star talent. How can your association develop a pro-active risk mindset that allows you to be agile when opportunities are presented?
Facilitator: MariAnne Woehrle, Senior Director of IT, Cable and Telecommunications Association for Marketing, National Harbor, MD
Panelists: Carol Hodes CAE, Executive Director, Knowledge Management and Carrie Rawn, Director, Conferences and Meetings, National Institute of Governmental Purchasing, Herndon, VA; Joan Eisenstodt, Chief Strategist, Eisenstodt Associates LLC, Washington DC.
2:00 pm Super Swap concludes
Join ASAE and MultiView, Inc., in celebrating the holiday season at the Yule Rock Holiday Party on December 13, 2012! Bring your holiday cheer and enjoy great networking opportunities with other association professionals
Join ASAE Greater Washington and MultiView, Inc., for the biggest event of the holiday season: the Yule Rock Holiday Party!
The event will begin with an hour of light entertainment and exceptional networking opportunities at the world renowned Hard Rock Cafe in downtown Washington, D.C. Be ready to enjoy an amazing band, starting at 7:00 p.m. Delicious hors d’oeuvres and an open bar will be available.
ASAE would like to thank MultiView, Inc., for their generous sponsorship of this entire fantastic event.
December 13, 2012 | 6:00 – 10:00 p.m.
6:00 – 7:00 p.m. Yule Network Hour
7:00 – 10:00 p.m. Yule Rock
Hard Rock Cafe
999 E St NW
Washington, DC 20004