Super Swap (Six Idea Swaps in One Day) Wednesday, February 20, 2013
ASAE Super Swap, Wednesday, February 20 at ASAE Headquarters
9:30 – 12:30 Air walls open for one large meeting room
9:30 Registration opens
10:00 Welcoming remarks
Barbara Armentrout, Marketing General Incorporated
Facilitators will collect suggestions from the audience on topics/questions participants want addressed throughout the day.
10:05 – 11:45 a.m. – Facilitated Discussions Focus on Dealing with Change
10:05 – 10:35 a.m. – Personal Development during Organizational Change.
Change can wreak havoc, or it can present an opportunity to re-assess strengths and determine direction. Do you have a plan to follow in case of upheaval, such as when the boss or client decides to go in a new and/or different direction? Or it’s a new boss? In this first segment we’ll explore:
– What “personal development” means.
– Why organizational change triggers a greater need for personal development.
– How we address our needs for development.
– When we should explore our options.
Bring your insights and experiences to this discussion.
Facilitator: Joan Eisenstodt, Chief Strategist with Eisenstodt Associates LLC, Washington DC
10:45 – 11:10 a.m. – Crazy Membership Ideas to Stay in the Black
Many associations are exploring or enacting creative ideas to fill the revenue gaps that opened in recent years. Some are changing from individual membership organization to trade/corporate membership; some are offering a la carte member dues; some are trying other strategies. We’ll talk about the options and potential pros and pitfalls.
Facilitators: KiKi L’Italien, President, Amplified Growth Inc., Alexandria, VA, and Lowell Aplebaum, Director, Membership & Councils, International Facility Management Association, Gaithersburg, MD
11:15 – 11:45 a.m. – Keep Calm and Carry On.
As associations (and everyone) come to grips with Fiscal Cliff realities, we will have a State of the Association Industry review and predictions. Discussions will continue as we break for a networking lunch.
Facilitator: Greg Melia, Chief Membership & Volunteer Relations Officer, ASAE: The Center for Association Leadership
11:45 a.m. – 12:45 p.m. – Lunch and Table Discussions
Jeanette Brown, MBA, Director of Market Development, Society for Vascular Ultrasound, Lanham, MD, delivers information about Open Space and Birds-of-a-Feather lunch arrangements; buffet lunch is served in the pre-function space.
12:30 Air walls are closed to create 3 meeting spaces for the afternoon
12:45 – 2:00 p.m. – 3 Concurrent Swaps Offer Deeper Dives into Organizational Change Topics
Trade Association Focus: A deeper dive into issues specific to trade associations including nurturing relationships with gatekeepers; improving membership awareness beyond the gatekeeper; effective renewal and membership acquisition strategies for trade associations.
Facilitator: Ron Rosenbaum, Senior VP Marketing & Business Development, Sports & Fitness Industry Association, Silver Spring, MD
Panelist: Tori Liu, Director of IS & Communications, Global Cold Chain Alliance, Alexandria, VA
Non-Dues Revenue Strategies: A deeper dive into the many options available to supplement dues revenue and how to decide which revenue stream (or streams) best serve your association and your needs.
Facilitator: Scott Oser, Principal, Scott Oser Associates, North Potomac, MD
Panelist: Carleigh Gordon, VP Sales, Genius Avenue, Phoenix, AZ.
Risk Management: It’s not just for hurricanes! A deeper dive into pro-active risk management for associations, ranging from preparing for weather issues that could tank your annual meeting to staffing crises when other groups recruit your star talent. How can your association develop a pro-active risk mindset that allows you to be agile when opportunities are presented?
Facilitator: MariAnne Woehrle, Senior Director of IT, Cable and Telecommunications Association for Marketing, National Harbor, MD
Panelists: Carol Hodes CAE, Executive Director, Knowledge Management and Carrie Rawn, Director, Conferences and Meetings, National Institute of Governmental Purchasing, Herndon, VA; Joan Eisenstodt, Chief Strategist, Eisenstodt Associates LLC, Washington DC.
2:00 pm Super Swap concludes