Technology is evolving quickly and associations are finding it difficult to adjust their tactics fast enough to keep up with the change.
Members use associations to solve problems in their offline world
Associations should attempt to introduce products that can improve some key relationship that the member has or would like.
You can search for ideas for new benefits by looking for segments of members in your association and then use them to generate the benefits.
Let members connect – powerbrand – help members energize others.
What is the right message for the association?
What are the right products and benefits?
What type of content should be made available?
Don’t ask what members currently know ask what they would like
Calculate something that matters by accumulating data and then categorizing it to produce a synopsis of things that are important to your membership.