How do associations handle Membership in a web enabled world?
How can you move the association towards the front of the members mind?
What does it mean to be a member?
What do they want?
Be lightweight – granular – mobile – extraordinary
Members have many ways to communicate and we need to facilitate this to survive
Need to connect with all members not just younger or older
Association message on mobile phone
Accurate mobile and web based member directories
Every interaction that takes place in an association is an exchange of social capital
You need to be lightweight – An association should look for innovative ideas that will enlighten
the members and help them collaborate with one another.
You can build Social Capital through Member driven conversations which creates value
It is about us but it needs to be about them
Social technologies are a disruptive challenge to traditional leadership
Leaders need to interact with all content. Podcasts/videos/blogs
Vatican has iphone app for prayer and bloggers are at the white house
How can associations take advantage of this?
Let a network of social solvers evolve and nurture reciprocity
Openness – Ideas w/ merit can come up and get recognized
Failure is a part of the process