Home » Social Networking » Don’t Say ROI Unless You Mean It – Lewis Green

Don’t Say ROI Unless You Mean It – Lewis Green

Archives

Twitter Feed

Categories

More Research – Interesting article on ROI – puts social media in perspective and great comments!
 
 "How do we convince executives to use SM and SN?" My response: We shouldn’t try to convince C-level executives to do anything. Instead, we should patiently describe the benefits of all communications and marketing tools and choose the ones best for their business based on ROI and Value. But don’t say ROI unless you mean it. Instead, use metrics that measure both ROI and Value, and help decision makers understand how they differ and how each grows a business. ROI hits the bottom line; Value hits the top line."
 
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: