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The webcast I was just on had an interesting slide about the levels of engagement of an association…you go from
1) unengaged  {people who have no clue}
2) listening {start to have an awareness of what is going on, and start to care}
3) commenting and connecting {involved in other groups blogs}
4) fully engaged {building their own}
The speaker said the biggest leap is from #1 to #2.  Many people seem to be stuck somewere between #1 and #2 and even if they want to get to #3 the approval process will likely prevent it. 
How do you get staff to go from listening to connecting??

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